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In this article, we’re tackling 5 of our most beloved psychological concepts backed by real results across marketing campaigns. We also cover the 1 dreaded tactic that makes our team cringe every time we see it! These psychological theories provide valuable insights into consumer behavior and decision-making processes, helping marketers create more effective advertising campaigns, product positioning, and pricing strategies. By understanding these theories, businesses can better tailor their marketing efforts to align with the psychological motivations and tendencies of their target audience.
SEO is a daunting task for building a robust online presence. Alchemi Marketing simplifies the conversation on SEO by simplifying 3 ways to improve performance.
The 30-30-40 method established by Marketing expert and entrepreneur Ashley Rodriguez has been a foundational rule providing brands of any size the empowerment to invest in their marketing long-term.
As a part of our series called “CMOs Share Their Top 5 Tried + True Marketing Strategies,” we had the pleasure of interviewing Ashley Rodriguez, Co-founder of Alchemi Marketing.